The Power of The Stance
From the dawn of numismatic artistry, Lady Liberty has stood as an icon—commanding the admiration of collectors around the globe. In a bold new chapter, GOVMINT partners with world-renowned designer Jody Clark to reimagine her timeless strength, stature and stately grace.
The reverse side of the coin, featured a powerful depiction of a bald eagle. The Commonwealth Mint in Birmingham, England used an ultra-high relief sculpting technique—so detailed and dimensional, it demanded to be captured through a high-definition macro probe lens to fully reveal its magical metalwork.
A well planned one-day shoot captured over 20 stills and 5 video cutdowns. This content enabled the program to sell through in under 2 weeks, generating 2.7M in revenue.
Creative Director: Cali Zumdahl
Art Director: Shannon Rose
Video Producer: Ian Bagley
Behind The Camera: Andrew Zuckerman, John Wallace