The Thrill of the Find
Asset Marketing Service had an opportunity to modernize their nearly 40 year old consumer facing brand, GOVMINT. In my role as Head of Brand & Creative, I drove the transformation of both the brand expression and content strategy. We started with a qualitative consumer research study, learned a lot about our customers and then got to work.
We applied our new brand expression and content strategy to all channels and launched a new website. Within 2 months we saw considerable lifts in site visit, engagement and conversion.
Head of Brand & Creative: Cali Zumdahl
Agency Partner: Merciful Thieves
Brand Strategist: Adam Hanft
Behind The Camera: Maria Erikson, John Wallace