Hello Yellow!
Introducing SunLab, the in-house agency of Post Consumer Brands.
Inspired by the bright yellow sun in the Post and Malt-o-Meal logos—the bold, new internal agency name paid homage to present and past companies. SunLab evolved from a packaging and design service into a testing ground for content, media, digital and big ideas. Using a flywheel of learning, SunLab transformed into a data-driven incubator where innovation, play, experimentation and collaboration are just standard practice.
The rebrand was anchored in new behaviors. We optimized our agility to scale and deploy even better work into market faster with bigger ROIs.
We rallied around our new values and set of guiding principles for everything we did.
A spark of kindness is a simple but contagious act that fuels how we work at SunLab. Everything here starts with human connection, patience and respect.
Be Kind
A pinwheel of playfulness, joy and magic-making. We dig in the sandbox, stretch our imaginations and deliver breakthrough creative solutions.
Be Creative
Service is at the heart of what we do. We are committed to creating great experiences for each other and for the people who love our brands.
Be Helpful
Curiosity drives innovation. Sometimes you have to turn the puzzle upside down or on it’s side to crack the code.
Be Curious
We continuously ask ourselves:
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Does what I am doing right now demonstrate that I am obsessed with our end consumer and help them fall in love with our brands?
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From strategy and storytelling to design and production, am I pushing the bounds of my craft to deliver bold work that stands out?
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When it feels complicated, it likely is complicated. How am I looking critically at alternatives to work smarter, not harder as well as to deliver simpler communications?
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We are an organization of learning. Are we pushing each other to grow by bringing new perspectives, broader thinking and asking questions?
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Is what I am doing going to positively impact the business and unlock growth for the brands?
SunLab was honored to host In-House Agency Forum’s first ever Minneapolis networking event.
Within the first 14 months, I increased this team’s engagement score by 41 points. Within 2 years, capability gaps were filled and productivity increased by over 250%. This in-house agency model is on track to save the company almost a half a million dollars in the fiscal year.
Executive Creative Director: Cali Zumdahl
Sr. Designer: Theresa Ptak
Video Editor: Sam Boulay
Floral Designer: Cali Zumdahl 😉