Project Overview

I partnered with CLUTCH Performance to develop a multi-touchpoint campaign for Mustang Seeds that builds awareness, drives consideration, and inspires action among progressive farmers and dealers across the Northern Plains and Upper Midwest. Rather than leading with product specs, the campaign tells a more compelling brand story—one rooted in regional expertise, trusted partnership, and proven performance.

Scope of Work

My scope was to refine the campaign concept and visual direction, then bring it to life across key connection moments: print, social, postcard, homepage, and a leave-behind. Each piece has a distinct role while working together as one cohesive campaign.

Strategy

The strategy positions Mustang Seeds as built specifically for the Upper Midwest—not for everywhere. Rather than trying to perform across every climate, Mustang focuses its genetics, research, and expertise on the unique demands of this region, giving growers seed purpose-built for their acres and the conditions they face.

Brand

Mustang Seeds was positioned as regional, confident, modern, and performance-driven—bold without the hype. The brand direction centered on a deep understanding of local acres and a straightforward, farmer-first attitude built around helping growers win.